Sales and Marketing
A tradition of record-setting performance in resort residential sales
The ultimate goal of any residential real estate development is sales absorption. Making this challenging goal a reality is our core competency at Azure Resorts.
With a history of proven results, our experience helps developers meet their objectives along all points of the sales cycle, be it product design, market research, pre-sales, advertising, positioning or conversion.
Our specialty, however, lies in helping developers craft their product from inception.
By working with a developer from the earliest stages, residence floor plans, finishes, and amenities can be recommended to meet relevant buyer demands. Creating strategy together at this stage of the timeline helps us craft a "story" to place a project head and shoulders above a crowded marketplace. Via this synergistic approach, share absorption and profitability are maximized.
Our marketing philosophy centers on a strong investment return via strategic niche marketing. Our programs are innovative, and formulated to meet both developer expectations and luxury and real estate trends of high importance to the prospective client base.
Azure Resorts value-added strategy has produced strong wins for our marquee clients: a new single-phase record for a resort residential launch in Mexico's Riviera Maya with $76M in Phase I sales at The Tides Playa del Carmen; a Caribbean record with $190M in sales at Viceroy Anguilla; and record pricing per square foot for the region at Viceroy Riviera Maya.
With a portfolio of distinctive developments and clients, Azure Resorts brings luxury product and luxury consumers together. For more information on how we can develop financial results for your organization, please contact us.
